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Mann Bio

Mann makes the soundtrack for celebration.

Mixing hip-hop fire and pop flavour, the young urban maestro seamlessly slides through genres with swagger and substance. Mann’s opening up the door to his world, and rap may never be the same. Fresh from the international success of Buzzin, Mann is back. Way back in fact, to the mid 90s with a re-make of Mark Morrison’s Return of The Mack, titled The Mack – featuring Mann’s best friends Snoop Dogg and Iyaz.

It’s gone straight in the official UK top 40 charts and is featuring regular Radio 1 plays as well as being a massive hit in Mann’s native US. The track follows his celebration of life philosophy, keeping his work bouncing and upbeat. Produced by J.R Rotem, it keeps the 90s flavour but is brought firmly up to date with Mann’s smooth braggadocio tones and added verse, Iyaz’s velvety rendition of the chorus and Snoop’s ride over the bumping bass and G Funk synths. Mann explains, “I really want to make music that everybody can love. I’m in the business of making songs. I rap when it’s time to rap, and I sing when it’s time to sing. I keep it hip-hop, but I also make it pop enough for the masses.” It’s a fitting prelude of what’s to come on his forthcoming album Mann’s World.

Mann’s previous hit single of 2010, Buzzin, bounces from a club-ready beat into an undeniable hook, while showcasing the West Los Angeles native’s unique flow. For Mann, Buzzin is an invitation for listeners to party with him. Based on J.R. Rotem’s chopped ‘n’ screwed sample of the Nu Shooz classic I Can’t Wait, Buzzin is a hyper-charged anthem that you can bump on the dance floor or in your car. The track immediately took the world by storm and rapper 50 Cent decided to jump on the track for an official remix. Within one week the remix video garnered over 3.5 million views. The song climbed into the #1 Heatseeker on Billboard, Top 12 on Rhythmic stations across the nation and Top 10 in Los Angeles, Miami, Phoenix, Minneapolis, Tampa, Denver and more. In addition, the song launched up the iTunes single chart and iTunes hip-hop chart, holding Top 15 on the latter. Also an international success Buzzin was Top 5 on UK Radio and iTunes.

Mann has been honing this hybrid since he first picked up a mic at the age of fourteen in West LA. Over the course of numerous mix tapes and the recent chart success of Text, he’s crafted a sound all his own, which espouses his very own “Birthday Philosophy”. It’s Mann’s mantra, and it’s evident on every track he cuts to tape. “Every day is your birthday,” reveals Mann. “You’re constantly reborn, and that’s what my music represents. It’s all uplifting. If you had a bad day yesterday, don’t let it affect you, because today’s your birthday.”

That’s especially evident on his three-volume mix tape series, West L.A. Diaries. Produced by Red Vision [Midi Mafia], the West LA. Diaries Vol.3: The Birthday Philosophy encapsulates Mann’s vision for positive rap music. “There are no colours—just birthday boys,” laughs Mann. “I can speak to the underground on West L.A. Diaries, and the singles like Buzzin show how I celebrate life. I put substance and a message behind what I’m doing, and you can hear it on this mix tape.”

You’ll also hear it on his forthcoming collaboration mix tape with L.A. Leakers—Power 106 FM DJs Sour Milk and Justin Kredible. Along with L.A. Leakers, Mann will shed some light on a significant sonic change in L.A. He continues, “We bonded because they’re hometown DJs, and I’m a hometown artist. Our mix tape is going to showcase a lot of young artists from L.A. We’re working on creating a movement with the new young west because there’s no unity right now. We’re trying to build the structure. There’s been a revolution in music on the West Coast. It’s not typical gangsta rap or backpack rap.”

There’s nothing typical about Mann either. At the end of the day, he simply wants to be heard. “I want people to respect my grind. I want people to feel good listening to my music. I want to roll in my own lane and dominate that forever. Nobody can do it like I do it.”