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MC Hammer



MC Hammer Bio

He is the global phenomenon who extensively tours Asia, Europe, Australia and Russia, shedding his talent and skills.

Born Stanley Kirk Burrell in Oakland, California in 1962, this immensely popular recording artist synthesized the street sounds of African-American and pop culture earning the respect of his community and creating a global phenomenon.

MC Hammer made his first break on the 1987 album Feel My Power. This album gained the attention of recording moguls at Capitol Records which contracted Hammer for a reported record-breaking advance for a rap artist at that time. In 1987 Let’s Get It Started was released and sold over three million records. Hammer’s follow-up, 1990s Please Hammer Don’t Hurt ‘Em, solidified Hammer’s appeal with more than twenty million copies sold worldwide. Massive exposure and sponsorship deals followed with Mattel, Toshiba, Taco Bell, KFC and Pepsi-Cola, turning Hammer into an international household name.

Hammer’s single U Can’t Touch This remained in the US/UK Top 5 and the album held the #1 spot on the Billboard charts for a record breaking 23 weeks and was in constant rotation on MTV. In 1993, Too Legit to Quit was released (5x Platinum), featuring the triple platinum single and soundtrack hit Addams Groove and the explosive selling title track Too Legit To Quit. Media exposure blossomed with a US television adventure cartoon hero named Hammerman and a Mattel Hammer doll. Hammer’s pants, dance moves, glasses and haircut became pop culture staples. A multitude of awards including three Grammy Awards, seven American Music Awards, The People’s Choice Award, Image Award and the prestigious Bill Board Diamond Award followed.

The International Album of the Year validated Hammer’s talent as a world-class entertainer. While commercially an enormous success, Hammer stayed close to his roots and was praised as a role model for youth for his community commitment and his Help The Children Foundation. Hammer was honoured with “MC Hammer Days” in Oakland, Los Angeles and Fremont, California.

After fifteen years in film, entertainment, music and production, MC Hammer has spent the last ten years researching broadband, wireless, and mobile technology and its applications to rich media, premium content and social communities. Hammer brings both traditional and social media expertise into the public forum. He was the Key Note Speaker for the Intel CEO conference in 2008 and spoke on social media at Harvard in 2009, and was a speaker at Stanford’s MIT/VLab in 2009.

Hammer is a co-founder of the social media destination Dancejam and Executive Producer, as well as the creator of HammerTime a new real-life family show on the A&E networks.